Gexpo team photo

About US

Who we are

We are a leading Saudi firm in the event industry. The company is established in Riyadh, the capital of Saudi Arabia.

Over a short period of time, we have successfully positioned ourselves in the competitive and diverse local and regional markets as a prominent innovator and a leading agency in the events industry.

Members of:

Services

Concept Creation

We have extensive expertise and an understanding of the elements that form the event’s brand and achieve great short-term and long-term economic results, starting from conception, strategy definition and brand reclassification.

Our services include:

  • Creating event IPs
  • Developing event content
  • Scenography
  • Customer journey

Concept Creation

We have extensive expertise and an understanding of the elements that form the event’s brand and achieve great short-term and long-term economic results, starting from conception, strategy definition and brand reclassification.

Our services include:

  • Creating event IPs
  • Developing event content
  • Scenography
  • Customer journey

Design & consultancy

No matter what the task at hand is, we can get it done. As independent consultants, we will support clients with our know-how, be their partner and executive team.

Our services include:

  • Creative and design consultancy
  • Event management consultancy
  • Venue scouting

Design & consultancy

No matter what the task at hand is, we can get it done. As independent consultants, we will support clients with our know-how, be their partner and executive team.

Our services include:

  • Creative and design consultancy
  • Event management consultancy
  • Venue scouting

Branding & Marketing

In the events business, communication is considered to be the strongest link between the brand and the consumer which enables the brand to realize its needs through its consumer. We are specialized in developing such a relation through focusing on specialised marketing methods.

Our services include:

  • Integrated creative services
  • Marketing planning & strategy
  • Digital marketing
  • Interactive & promotive activities
  • Outdoor marketing
  • Social media

Branding & Marketing

In the events business, communication is considered to be the strongest link between the brand and the consumer which enables the brand to realize its needs through its consumer. We are specialized in developing such a relation through focusing on specialised marketing methods.

Our services include:

  • Integrated creative services
  • Marketing planning & strategy
  • Digital marketing
  • Interactive & promotive activities
  • Outdoor marketing
  • Social media

Event Execution & Production

When it comes to event management and creation, we offer an integrated system of services that meet all of our client’s needs and requirements.

Our services include:

  • CAD drawing
  • Planning
  • Production
  • Execution

Event Execution & Production

When it comes to event management and creation, we offer an integrated system of services that meet all of our client’s needs and requirements.

Our services include:

  • CAD drawing
  • Planning
  • Production
  • Execution

AVL Solutions

Our services include:

  • Lighting
  • Rigging
  • Screens
  • Special effects
  • Stages
  • Sound system
  • Backline
  • Photo and video

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AVL Solutions

Our services include:

  • Lighting
  • Rigging
  • Screens
  • Special effects
  • Stages
  • Sound system
  • Backline
  • Photo and video

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Logistics

When planning the logistics behind any event, as well as its implementation and control, careful organization that considers the aspects of each program and place of stay are critical to the success of the event.

Our services include:

  • Protocol & VIP
  • Meet and Greet
  • Visa, flights and transportation
  • Accommodation
  • Catering
  • Shipping
  • Staffing

Logistics

When planning the logistics behind any event, as well as its implementation and control, careful organization that considers the aspects of each program and place of stay are critical to the success of the event.

Our services include:

  • Protocol & VIP
  • Meet and Greet
  • Visa, flights and transportation
  • Accommodation
  • Catering
  • Shipping
  • Staffing

Crowd Management

Crowd Management is an essential part of events. Whether it’s a small or large event, we make sure the event runs smoothly from start to end to the highest standards.

Our services include:

  • Hi-tech Surveillance (Geofencing, RFID, Heat Maps)
  • Health and safety
  • Crowd Consultancy & Planning
  • Security services
  • Ushers & cleaning services
  • Control rooms & wireless communication
  • Registration & ticketing systems
  • Valet parking

Crowd Management

Our services include:

Crowd Management is an essential part of events. Whether it’s a small or large event, we make sure the event runs smoothly from start to end to the highest standards.

  • Hi-tech Surveillance (Geofencing, RFID, Heat Maps)
  • Health and safety
  • Crowd Consultancy & Planning
  • Security services
  • Ushers & cleaning services
  • Control rooms & wireless communication
  • Registration & ticketing systems
  • Valet parking

Media & Public Relations

We have a network of top media contacts and authentic influencers. We create disruptive media campaigns, engineer your social media strategy and enhance your brand image. Our extensive database of clientele is an asset that adds value to the success of our events.

Our services include:

  • Access to VIP clientele and database
  • Advertising and informative coverage
  • Press conferences
  • Press releases
  • Public relations activities for companies
  • Traditional and digital public relations management

Media & Public Relations

We have a network of top media contacts and authentic influencers. We create disruptive media campaigns, engineer your social media strategy and enhance your brand image. Our extensive database of clientele is an asset that adds value to the success of our events.

Our services include:

  • Access to VIP clientele and database
  • Advertising and informative coverage
  • Press conferences
  • Press releases
  • Public relations activities for companies
  • Traditional and digital public relations management

The Founders

Salwa AlRashid

As a senior executive in the beauty and wellness industry, Salwa AlRashid, holding a degree in business management, is the driving force behind Gexpo and its parent company Innovative Code.

As CEO, Salwa is proud to lead the growing and talented team responsible for the success of the company with more than 19 years of experience as a senior executive, Salwa is known for her strong business ethics and executing insightful strategies that drive business success.

When Salwa isn’t hard at work growing Gexpo, you can find her spending quality time with her family: Her biggest passion

Ghada AlRashid

Highly regarded for her refined taste and knowledge in the fashion world Ghada AlRashid is an entrepreneur and a management professional who has started multi-disciplinary companies locally and internationally. In no time she was known as the first arab woman to launch her fashion brand in a European market.

After graduating from London with two masters degrees, MBA and MA in marketing management, she spent her time traveling the world as an avid explorer ever curious to discover the latest influences and trends. This led her to expand her 15 years of expertise in various fields. She started striving on building creative and innovative concepts and businesses.

Currently The Chief Operating Officer, Ghada played an integral role in creating the identity and approach, securing the company’s place on the map as one of the leading event companies in the region and a pioneer in the field of entertainment in Saudi Arabia.

Sara AlRashid

Sara AlRashid, a Saudi born architect, holds two graduate degrees from Chelsea University of Arts of London and from Westminster University in Spatial and Interior Design. In one of the programs she attended she specialized in design and research on Saudi heritage and architecture. Upon graduation, Sara joined the ranks of the World-renowned award winning luxury interior design firm 1508 in London.

During her time there she was part of the teams in charge of designing major residential and hospitality projects. In 2018 she decided the time had come to open her own practice at the center of Saudi Arabia in Riyadh. She was since worked in different capacities on numerous projects varying from hospitality to exhibition space design to commercial to residential located across the kingdom.

Having always had a passion for collecting contemporary art, a skill she perfected throughout the years by extensively travelling to the different art capitals and attending major industry events, seminars and exhibitions, her practice offers art procurement amongst its many design services.

Our Clients

Our Projects

+966 55 407 9433

+966 11 417 3340

info@gexpo.co

2nd Floor, Office 8, Block B. Al Nimer Center 5252. Al Imam Saud Ibn AbdulAziz Branch Rd. Al  Nakhil District. Riyadh 12381, Saudi Arabia

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